Voicemail, automated phone systems, email and other technology have replaced the personal touch when it comes to customer service. Customer frustrations are on the rise. Their number one complaint? — No one really seems to care anymore. People are loyal to a business when they feel they’ve been treated well and received good value for their money. Customer service goes a long way toward pleasing customers on both counts.
C.A.R.I.N.G customer service means going out of your way for customers, doing everything possible to meet their needs, and sometimes making decisions that benefit customers, even at the expense of the company.
The simple gesture of showing your customers that you care about them will be a welcome surprise compared to the apathy they experience elsewhere. Creating customer loyalty boils down to one simple concept—C.A.R.I.N.G. No matter how good your products or marketing may be, business success or failure is often determined simply by how customers are treated.
Debra J. Schmidt will teach you how to make your customers feel good about doing business with you and your company.