Meet Deb

Employees clappingDebra J. Schmidt is known as the Loyalty Leader®. She is in demand as one of the nation’s top customer loyalty experts. She is a corporate trainer, professional speaker, consultant and author who helps companies build loyalty to keep more customers, reward great employees, get more referrals, and sell more products. Deb motivates, educates, entertains and delights audiences with powerful, humorous stories that drive her message home and hook even the toughest participants. Testimonials

Loyalty Leader

As the owner of Loyalty Leader® Inc, Deb provides training, consulting and keynote addresses for Fortune 500 companies, small businesses, professional organizations and trade associations throughout the United States. Deb has trained more than 6,000 Northwestern Mutual home office employees on how to build customer loyalty. She has also taught financial representatives in the field how to master the art of networking. Her workshops are fully customized and highly interactive programs are filled with practical tips and ideas that everyone can easily apply in the workplace.

Loyalty LeaderDeb has developed customer service standards or delivered training for companies such as Miller Brewing Company, Wells Fargo, Roundy’s, American Family, Kohler Co, Lucent Technologies and the Green Bay Packers. She has a master’s degree and over 30 years of business management experience. In addition to her frequent television appearances in Milwaukee, Deb has been a featured guest on radio shows throughout the U.S. Her articles have appeared in hundreds of magazines and online publications. Client List

Loyalty LeaderWhat sets Deb apart from the competition are the ways she teaches employees how to take complete ownership of the customer service experience. She helps them to understand that they are part of a customer service chain and helps them to see how the choices they make can either increase or decrease their professional credibility.


Deb’s energy and enthusiasm in the classroom are a reflection of her adventurous spirit. She rode her bike 1,700 miles from Canada to Mexico, taught downhill skiing to the blind, hiked the rainforests of Costa Rica, paddled a canoe 125 miles down the Rio Grande River, backpacked 37 miles through the Grand Canyon, and skied 55 kilometers in the American Birkebeiner, North America’s largest cross-country ski marathon.