Meet Deb

Loyalty LeaderDebra J. Schmidt is known as the Loyalty Leader®. She is in demand as one of the nation’s top customer loyalty experts. Deb is a corporate trainer, professional speaker, consultant and author who helps companies build customer and employee loyalty to keep more customers, keep great employees, get more referrals and sell more products.


Loyalty LeaderDeb motivates, educates, entertains and delights audiences with powerful, humorous stories that drive her message home and hook even the toughest participants. Her workshops and keynotes are filled with practical tips and ideas that everyone can easily apply in the workplace to build their professional credibility while taking ownership of exceptional service. Her messages cross all industry lines.


Loyalty LeaderAs the owner of Loyalty Leader® Inc., Deb provides training, consulting and keynote addresses for Fortune 500 companies, small businesses, professional organizations and trade associations throughout the United States. She has developed customer service standards and/or delivered training for companies such as Northwestern Mutual, Miller Brewing Company, Wells Fargo, Roundy’s, American Family Insurance, Kohler Co, Lucent Technologies and the Green Bay Packers.

meetdeb_kayakShe has a master’s degree and over 30 years of business management experience in a wide range of industries. In 1991, Debra was nominated for an Emmy Award for the production of a television special about child abuse. In addition to her frequent television appearances on Fox News in Milwaukee, Wisconsin, Debra has been a featured guest on radio shows throughout the United States. Her articles have appeared in hundreds of magazines and on-line publications.