November 30, 2016
The words are simple enough to say–“thank you.” Then why is it so rare for customers to hear them? What’s even rarer is for customers to see those words in writing.
Consumers are starved for recognition. They want to be noticed, valued and appreciated by the people with whom they do business. A primary reason that customers stop doing business with a company is because they don’t hear those words, or they’re not communicated with sincerity.
Thanking your customers needs to be at the top of your daily “to do” list. When customers receive a handwritten “thank you” note with no strings attached, it is a powerful way to let them know they are truly valued.
It’s easy and fun to send notes to your customers. Just set aside 10-15 minutes each day to write three notes. It’s just that simple. By the end of the week, you’ll have sent 15 “thank you” notes. Now, imagine if every employee in your company took the time to send even one “thank you” note each day. That’s a lot of customer appreciation!
Here are four ways that a handwritten “thank you” note builds customer loyalty:
1. It’s unexpected.
Customers simply do not expect to feel appreciated. A simple thank you note will surprise your customers and give them something positive about your company to tell their friends. That’s why it’s so important to send a “thank you” with no strings attached. Don’t enclose your business card or information about a “special offer.” Keep the message pure.
2. It’s personal.
Don’t use a label for the envelope. A handwritten address and note is more likely to be opened and read by your customer. The fact that you were willing to take the extra time needed to write the message tells your customer that you are sincere.
3. It’s classy.
Handwritten “thank you” notes are viewed as outdated. In the old days, it was considered a disgrace to forget to send a “thank you” note to someone who has done something nice for you. You can probably think of times when your kind deeds or gifts have gone unacknowledged. Every time a customer chooses to do business with you, he or she is giving you a gift. Employees that send handwritten “thank you” notes will stand out from the crowd because it is a classy thing to do.
4. It’s contagious.
The more “thank you” notes you send, the more “seeds” of goodwill you plant. This will benefit you and the company for which you work. Your customers will recognize that you do value them. When customers feel appreciated, they are generally more pleasant and refer more business.
Reasons to Thank Your Customers
Thank your customers when:
You can learn more ways to thank your customers in Building Customer Loyalty from the Inside Out.