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Loyalty Leader® Sales Training Seminars

Blueprint for Success: How to Develop a Marketing Plan that Works

Many companies offer great products and services but are uncertain about the role marketing plays in the success of their businesses or think a marketing plan must be complex. A successful marketing plan contains clearly defined objectives, realistic goals and measurable results. It must be easy to follow and produce concrete results by improving the profitability of your business.

This step-by-step practical and entertaining workshop will teach you how to create an effective, understandable marketing plan you can really use. Debra J. Schmidt will show you how to take the mystery out of marketing and help you design a plan that will be your company’s blueprint for success.

During this program participants will learn:
  • 7 simple steps to developing a great marketing plan
  • Cheap and easy market research
  • Defining your image
  • Determining your target markets
  • Identifying one clear-cut objective
  • Setting realistic and stretch goals
  • Establishing a budget
  • Internet marketing
  • Measuring the results

It is always such a pleasure to open my email and find more quick tips from you. I work in the area of Customer Service and Privacy within Taranaki District Health Board in New Plymouth on the west coast of the north island of New Zealand. We are always working towards providing the best customer service that we can and your newsletter has so many articles that are easily adapted to our needs here in New Zealand. Many thanks for the wonderful job that you are doing!

Maggie Malin
Customer Services/Privacy Officer
Taranaki District Health Board


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